SXSW will kick off with illuminating opening remarks from Kasley Killam—renowned social health expert and award-winning author of The Art and Science of Connection: Why Social Health is the Missing Key to Living Longer, Healthier, and Happier. A trailblazer in the field, Killam will ignite the conversation on the power of social health and set the stage for a week of ground-breaking discussions and authentic connections. Get ready to preview a future where social health takes the lead, transforming industries and society.

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“I think in this era, technology is bringing creatives closer together and I think it’s breaking down walls. And hopefully in the future, we’ll have a more connected global conversation of creatives and music and artists. You can see and hear how different genres are influencing one another. Hip hop is in every genre now…” – Tunji Balogun

Chuck D, known for his groundbreaking work, shared insights into the essence of hip-hop and the pivotal role of talent evaluation in shaping its landscape. He emphasized the need for a strong ecosystem surrounding the artistry, similar to what exists in sports, where individuals outside the game contribute significantly to its strength. Chuck D emphasized, "What hip-hop needs and what the Def Jams need is like a whole bunch of people that are able to evaluate the talent... In music, we need a lot of people that’s outside of the artistry who are favored to sell the game."

Lady London, an artist under Def Jam Recordings, provided a glimpse into her multifaceted approach to her career. Beyond her role as a rapper, Lady London envisions herself as a brand, embracing various facets of creativity and entrepreneurship. Reflecting on her journey, she shared, "...as I began to cultivate not only my career but the foresight I have for myself in the next ten to twenty years, I was like, I would love to be a brand. Beyond my own artistry, brands are forever… I’m not one dimensional, I’m not just a rapper… I’m all of these things that make up Lady London."

The full Featured Session, "Def Jam Renewed: The Hip-Hop Legend’s Next 40 Years," is available on YouTube. Join the dialogue on the past, present, and future of Def Jam Recordings and gain a deeper appreciation for the visionaries driving its legacy forward.

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To explore this question, the Music & Tech track at the conference hosted Featured Session Creating an Equitable Future for Artists in Streaming, featuring speakers TOKiMONSTA and Just Blaze. These industry veterans addressed the disparities in the current streaming landscape and envisioned a more equitable future for artists.

TOKiMONSTA, renowned producer and Co-Founder of the innovative music streaming platform, Sonu, highlighted a stark reality: "What we’re seeing now is that through music streaming, current major music streaming platforms, that 70% of the revenue from these platforms are going back into the companies and not distributed to the artists." This imbalance highlights the urgency for reform within the industry.

"...connection is probably the most valuable form of currency we have in this business is build that connection. When you have that connection with your audience, they’ll always find ways to support you." – Just Blaze

To fully dive into the discourse, watch the entire Featured Session, Creating an Equitable Future for Artists in Streaming linked below and join the conversation to embark on a journey toward a more inclusive and artist-centric streaming ecosystem.

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The session featured insights and perspectives from Dana Droppo, Chief Brand Officer of Billboard; Bobby LaNea and Folayan of Flyana Boss; and Raj Will, Sound Artist for Beyond Average Sound and music educator. Each panelist brought unique experiences and expertise to the table, enriching the conversation with actionable insights and inspiring anecdotes.

Raj Will emphasized the importance of mentorship and education in empowering young creators. "It’s our job to show students how to be a CEO... instilling in them the character, the education and opportunities to have a seat at the table. So there’s a lot of characteristic things that we teach in the classroom... giving them real hands-on experience."

Bobby LaNea shared a powerful message of authenticity and success. "You don’t have to compromise your artistic integrity or who you are as a human being for the sake of success. You can be exactly who you are and still be successful."

Dana Droppo brought attention to the evolving values of the younger generation. "I think it is really inspiring to see this young generation say, 'Look, we're not going to spend our time or our money with a brand that does not represent our same values.'"

The session provided a platform for open dialogue in advancing equity in the music industry, as well as the work that still lies ahead. By centering the voices and experiences of underrepresented youth, the panelists underscored the importance of inclusive practices and equitable opportunities for all creators.

Jump into this conversation on the music industry featuring the experienced panel and watch the full Featured Session, Music Industry Remix: Equity for Next-Gen Creators, below. Also, check out the photo gallery featuring the music duo and besties, Flyana Boss, performing at the SXSW Music Festival!

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We're going live, y'all! Whether you're in town and want to multitask or couldn't make it to Austin this year, we want you to be a part of the SX magic. Watch daily Keynote presentations, Featured Sessions, exclusive SXSW Studio Interviews, and Music Showcases on the SXSW Live stream. Catch some of our incredible programming streaming from March 8-16 including Tracy Chou, Conan O'Brien, Selena Gomez, Ada Limón, Dwyane Wade, and many more.

Learn more about what's streaming on a device near you below. Check out the SXSW Live Schedule and tune in to some of the most anticipated conversations of the year, live from Austin, TX at SXSW 2024.

Daily Conference Live Streams

The 2024 SXSW Conference begins with an out-of-this-world (literally) Opening Featured Session. We'll join US Poet Laureate Ada Limón and Director of NASA’s Science Mission Directorate’s Planetary Science Division Dr. Lori Glaze as they share an exclusive first listen to a poem set to be launched by NASA’s Europa Clipper spacecraft in October 2024.

Keynotes

Keynotes present diverse, visionary speakers who deliver the most powerful new ideas in the ever-evolving worlds of technology, film, culture, music, and beyond. These presentations are the crux of the daily SXSW Conference programming, taking place from 1pm – 2pm CT. Watch each Keynote at sxsw.com/live.

• March 8 | Meghan, The Duchess of Sussex, Katie Couric, Errin Haines, Brooke Shields, and Nancy Wang Yuen

• March 9 | Tracy Chou & Deonne Castaneda: Privacy-in-Progress: Redefining the Boundaries of Being Online

• March 10 | Sue Bird & Jessica Robertson in Conversation About the Investment and Growth of Women’s Sports

• March 11 | Lisa Su in Conversation with Ryan Patel

• March 12 | Daniel Kwan & Daniel Scheinert: How We Pulled Off Everything Everywhere All at Once

• March 13 | Dr. Joy Buolamwini in Conversation with MacKenzie Sigalos

• March 14 | The Black Keys: Dan Auerbach & Patrick Carney

• March 15 | Jack Conte: Death of the Follower & the Future of Creativity on the Web

Featured Sessions

Spanning the many tracks and themes of the SXSW Conference, Featured Speakers offer attendees the knowledge, leadership, and inspiration to shape their professional careers and personal lives in our ever-evolving path forward.

Live streaming sessions include State Of Being: How To Care in 2024 with Ilana Glazer, Danny Brown, and the ACLU; Conan O'Brien Must Go with Conan O'Brien and Nick Kroll; Celebrating 25 Years of with Mike Judge, cast, and The Hollywood Reporter; Mindfulness Over Perfection: Getting Real On Mental Health with Selena Gomez, Mandy Teefey, and more; Icons of Impact Dwyane Wade; Hollywood and Activism: Insights from Jane Fonda, David Fenton, and Sweta Chakraborty; and more.

Radio Day Stage Showcases

Gap in your Conference schedule? Fill it with tunes! The Radio Day Stage is the perfect opportunity to catch some music between panels and workshops. Head over to Ballroom A in the Austin Convention Center (ACC) to jam out with international artists hailing from cities like Santo Domingo, San Juan, London, São Paulo, and beyond! Hear from official Music Festival Showcasing Artists like Pink Pablo, J Noa, Viji, Buffalo Nichols, Papisa, and Lo Moon, up close in a relaxed setting.

Check out the full schedule for Radio Day Stage and don't miss out on these special performances.

2024 SXSW Live Streaming Schedule

SXSW Studio Interviews

Take a deep dive each day of SXSW 2024 with SXSW Studio Interviews, streaming intermittently between Conference sessions. Go beyond the boundaries of presentations, showcases, and screenings to get a behind-the-scenes look at what some of our favorite creators are working on!

Juju Green, best known as Straw Hat Goofy across the socialverse, is taking over as host of the 2024 SXSW Studio.

Juju has built an incredible following of nearly 3.5 million followers in a span of just 2 years. He spent the past year showcasing his expertise with some of the biggest brands out there including Netflix, Walt Disney Studios, Pixar, hosting red carpets for the 2022 Oscars for Tiktok, the Sony/Marvel premiere of Spider-Man No Way Home, and more. His fans have come to know him as the "Tiktok Movie Guy" so what better place for him to host and interview some of the biggest stars in the movie and television industry than SXSW? We're excited to bring Juju's love, knowledge, and enthusiasm of the industry to Austin!

SXSW Studio Interviews for 2024 include designer, founder, and philanthropist Kendra Scott; actress and producer Lilly Singh; culinary innovator José Andrés; Oscar nominee and BAFTA Award winner Dev Patel; creator and comedian Ilana Glazer; filmmakers Daniel Kwan and Daniel Scheinert; and more to come.

Watch daily coverage on SXSW Live, explore the official YouTube Channel, and follow us for all of the unexpected discoveries set to unfold from March 8-16 in Austin, TX.

Keep up with us on Twitter, LinkedIn, Instagram, Facebook, and TikTok.

Join Us at SXSW 2024

There's still time to join us at SXSW 2024! Register now online or in-person at Registration and experience the thrill of Austin, TX in March. Go Platinum to gain Primary Access across conference sessions, music performances, film and television screenings, and more.

Photos (top-bottom) by Ann Alva Wieding; Keynote Jose Andres – SXSW 2023 – Photo by Karen Rowe; SXSW Studio - Photo by Caleb Pickens; and Juju Green

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