The 2025 SXSW Conference Track Sponsors highlight and reinforce our commitment to staying at the forefront of the ever-expanding social, technological, and creative spaces. These brands have positioned themselves alongside one of the SXSW programming tracks, which seamlessly ties into their core values. Achieve greater exploration from these expert speakers, ready to share successful insights and best practices about how you can incorporate fresh approaches into your own businesses.

Get to know the industry leaders who are making an impact on creative communities that share a similar appetite for forward-focused experiences. For a closer look at these tracks and their full descriptions, head over to our Conference page.

Dubai Future Foundation - 2050

The 2050 track focuses on long-term, big-picture thinking with an emphasis on scientific discovery. The programming features topics ranging from quantum computing and space exploration to robotics and foresight best practices. With the intent of fostering forward thinking, the Dubai Future Foundation strives to challenge the status quo and design a future impacted by leaders and disrupters. Dive into concepts that span across a broad spectrum from ideators who are working to build an innovative ecosystem and reimagine the possibilities of tomorrow.

Eli Lilly and Company - Health & Medtech

Situated at the crossroads of science and technology, the Health & MedTech track sessions explore the solutions and tools that provide better outcomes for medical professionals and patients everywhere. With almost 150 years of dedication, Eli Lilly and Company represents science advancements that solve some of the world's most significant health challenges. Learn from companies like Eli Lilly and Company, who continue to go above and beyond in the healthcare industry to deliver ground-breaking research that reflects the diversity of our world.

IBM - Artificial Intelligence

The rise of Artificial Intelligence introduced a ground-breaking era of technological innovation. This track explores not only technological advancements but also the numerous solutions and implications that continued adoption will have on society. In the spirit of advancing efficiency, IBM aspires to be the catalyst that makes the world work better. Find out how tech pioneers like IBM bring together technology and services to help solve business problems in an ever-changing landscape.

L’Oréal Groupe - Advertising & Brand Experience

Geared towards agencies and organizations that want to strengthen connections with their communities and clients, the Advertising & Brand Experience track programming features effective approaches to brand strategy as well as novel methods of engaging audiences through traditional and digital marketing practices. As the global leader in beauty and one of the largest advertisers worldwide, L'Oréal Groupe and its diverse portfolio of iconic brands are at the forefront of marketing innovation, creating culture-shaping campaigns that resonate with consumers globally. Discover key takeaways from global leaders like L’Oréal who understand the power of brands to create meaningful engagements and experiences for consumers as well as the responsibility of making a positive impact on society.

NRDC - Climate & Sustainability

Explore the most promising, solution-based innovations and strategies to mitigate climate change in the Climate & Sustainability track sessions. From sustainable building solutions to cutting-edge climate technologies, learn how organizations like the NRDC (Natural Resources Defense Council) combine the power of environmental specialists and activists to confront the climate crisis and protect our planet. Be part of a conversation that fights for the rights of all people to build sustainable and healthy generations to come.

NOBULL - Startups

Be inspired and motivated by the successes and failures of a diverse array of founders, as well as the funders who backed their often unconventional efforts. If you want to translate your great startup idea into a successful reality, then the Startups track will give you a competitive advantage for the long adventure ahead. Along for the journey is NOBULL, a collective of entrepreneurs that prioritize showing up over showing off. Regardless of where you’re starting from, learn from devoted dreamers like NOBULL who can help encourage a willingness to improve and share the truth of how dedication makes hard work pay off.

Rivian - Transportation

New technology continues to transform the transportation ecosystem, driving a new era of connected, sustainable mobility, and enhanced passenger experience. The Transportation track is geared toward understanding the latest trends and best new ideas on how to move people and products. Harnessing the spirit of adventure is what makes Rivian a beacon of inspiration that ensures the world remains worth exploring. Together, Rivian and SXSW will spark electric conversations for those who are hardwired with a curiosity to invent a blueprint for improved efficiency and performance. Find out how transportation innovators like Rivian are creating solutions that shift consumer mindsets and inspire other visionaries to fundamentally change the way they operate.

YouTube - Creator Economy

An estimated 1 in 4 people worldwide contribute to the creator economy, the fastest-growing type of small business today. Within the Creator Economy track, discover innovative strategies for audience building and monetization, and gain insights into the future of this booming industry. There’s no real formula for overnight success, however, YouTube believes that change and growth are rooted in building communities through shared stories. Find out how social leaders like YouTube have paved the dynamic landscape of self-produced content for creators, their collaborators, and their communities.

Boost your SXSW Experience

Spark conversations on the newest innovations and advancements by connecting with an audience of changemakers from around the globe at SXSW. Grab a group and save with discounted rates for 10 or more. The SXSW Conference is the perfect opportunity for making connections, staying informed on trends, and finding inspiration for your own achievements. This is your chance to gain early insights into where industries are headed.

Photo by Roger Tam

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Move the needle to your desired destination, South by Southwest. With SXSW 2025 on the horizon, the clock is ticking for businesses like yours to make their mark at one of the most influential events of the year. SXSW specializes in crafting high-impact marketing methods that drive results and captivate attendees. Take a look at three prime placements where you can expand your presence and make the most out of your time at SXSW 2025. Deliverable milestones are quickly approaching, so make sure you’re in on the action and find your unique marketing avenue.

Bring the Energy with an Official Event

Start off the first quarter with a bang by placing your company on one of the world’s largest stages. Of the many perks that come with hosting an Official Event, the ability to showcase your brand in front of registrants eager to make memories at SXSW is what makes this unique opportunity one that you can’t miss. Not only will you be able to host a customizable event, but your experience will be promoted across multiple official SXSW platforms to achieve maximum exposure and audience interaction. Design a transformative adventure and prepare to captivate visitors from the moment they step into your world.

Expo Excitement

When it comes to SXSW, don’t sleep on the SXSW Expo. With thousands of influential attendees passing through, providing a standout space can put your business directly in front of potential partners, customers, and collaborators. Create an attention-grabbing expo experience that drives meaningful engagement.

• Podcast Lounge Presenting Sponsorship: Curate a space for conversations to take place on the SXSW Expo show floor. The Podcast Lounge is a turnkey area for companies to host sessions that will be recorded by SXSW.
• SXSW Expo Pavilion Presenting Sponsorship: Within the Expo are 5 Pavilions that house a wide variety of industries. From social impact to entertainment, each pavilion can be sponsored by industry leaders like you.
• Exhibitor Booths: Expo booths are more than just a place to display products; they’re an opportunity to make a lasting impression and lifelong supporters. Contact us to secure your booth space.

Recharge with Lounges & Activations

With all of the exhilaration and anticipation of SXSW, bring self-care and refreshment to attendees in need of a reboot. SXSW Lounges are designated spaces for professionals to recharge and network. Integrating your product ensures that your brand stands out from the crowd while enhancing the overall experience for registrants that need a quick pick-me-up. Customize an invigorating space to feature your brand and allow thought leaders and creatives to engage with your company on an intimate level.

From larger-than-life carnivals to branded coffee lounges, there are many ways to market your company at SXSW 2025—the time to act is now! With SXSW just around the corner, take advantage of this moment to partner with us and set your brand up for success before the event kicks off. Find out how to awaken your brand audience at SXSW 2025.

Explore Marketing Opportunities

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As the year comes to a close, don’t let significant marketing opportunities slip away. Head into the new year with exciting experiences to look forward to at SXSW 2025. From exhibitions and activations to simply attending with your peers, the value of SXSW is sure to give you more bang for your buck. Let's explore how to maximize your budget at SXSW!

Save BIG with Group Discounts

Gather a group of colleagues or friends to encourage group purchasing outside of a business setting, and take a break from the digital meetings to connect with your colleagues in a more authentic way. Bring your team of 10 or more to SXSW and foster stronger team-building. Enjoy Conference sessions and Keynotes, Music Festival showcases, Film & TV Festival screenings, and world-class exhibitions, while strengthening collaboration and unity through a shared, unforgettable experience.

Connect with different teams from across the globe and learn about ways they solve problems and spark creativity. Wrangle your group together and reinforce the importance of interactiveness by sharing takeaways, resources, and tips. You still have time to close out your quarterly budget on professional development with a fantastic deal! Register your team now and take advantage of Group Registration rates before they increase in the new year.

Become a SXSW Expo Exhibitor

Mindfully curated, the SXSW Expo displays brands, services, and products that will take attendees into the 22nd century and beyond. Swap business cards with industry leaders in technology, entertainment, design, social good, health + wellness, and more. Some of the world’s biggest pathfinders and playmakers in each of these industries make up the foundation of the SXSW Expo and entice tens of thousands of people to the show floor year-after-year.

This is your chance to meet hundreds of global exhibitors under one roof to ignite passions, collaborate, and share groundbreaking discoveries. Contact us to get started and lock in your booth space on the expo floor.

Encourage Meaningful Networking with Lounges & Activations

Provide an inviting and relaxing environment for attendees to connect with your brand in a personalized setting. With an official SXSW Lounge, registrants can network with each other while engaging with your activation and ambassadors in a meaningful way. Place your brand throughout high-traffic areas for attendees to interact with and enjoy.

• Registrant Lounge Activation - The SXSW Registrant Lounge is the go-to space for attendees to maximize their experience, offering daily complimentary drinks, food, and sponsor swag.
• Artist Lounge Activation - Activating in the Artist Lounge puts your brand directly in front of the talented musicians and management who make the SXSW Music Festival unforgettable.
• Networking Lounge Daily Takeover - Located in the highly anticipated SXSW Expo, engage with attendees eager to connect in the Networking Lounge.

Make the most of your Q4 budget with unforgettable brand awareness and involvement during SXSW. Join us at the largest stage for creatives, entrepreneurs, and industry leaders before it’s too late. Looking to curate a unique experience? Reach out to get the ball rolling for the new year!

Photos from top: SXSW 2024 Atmosphere by Tico Mendoza; SXSW 2024 Creative Industries Expo by Oscar Moreno; and SXSW 2024 Registration Lounge by David Brendan Hall

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Experience the SXSW Effect and take part in hosting an official event at SXSW. Official Events are the best way to connect directly with your target audience, all while showcasing your product or service to thought leaders from around the world. With an official SXSW event, your brand will be listed in the SXSW Schedule, allowing attendees to find unforgettable events hosted by you. From parties and lounges to fully-immersive product activations, official SXSW events are creative avenues that can elevate your brand and captivate audiences.

Create Custom Experiences

Create custom, multi-day experiences with impressive activations that will be enjoyed by thousands of SXSW attendees. Work directly with our team of professionals to help turn your brand experience vision into reality. Not only will you get the chance to collaborate on brand integration opportunities, but you will also create memorable moments for registrants that last beyond the event.

Official Brand Houses

Bring your brand’s dream house to life! Expand your footprint by crafting a unique, branded pop-up location for one day or multiple days across SXSW 2025. Create a space that lets your brand shine and is the focal point for attendees. With access to prime locations during SXSW, put your product right in front of customers and watch their enjoyment in real time.

Grow Your Audience

Of the many perks that come with hosting an Official Event, the ability to position yourself in front of an audience of trailblazers eager to make memories at SXSW is what makes this unique opportunity one that you can’t miss. Not only will you be able to host a custom event, your event will be promoted across multiple official SXSW platforms. Don't miss out on the word-of-mouth buzz that creates excitement for your product and life-long followers for your brand.

Curate an unbelievable event that makes this conference and festival’s event a transformative experience. Be the brand that makes SXSW a must-attend for creatives, innovators and industry leaders. Contact us to get started. See you at SXSW 2025!

Top photo by Chia-Hsien Hut

The post The SXSW Effect: Be Part of Impactful Brand Experiences appeared first on SXSW.

Embark on a journey to the central hub for global creatives each March! The SXSW Conference and Festivals provide a vibrant platform for tens of thousands of attendees from a variety of industries. This is your chance to amplify your brand across the Conference, Film & TV, Music, and Comedy Festivals from March 7-15 in Austin, TX.

With numerous major sponsorship and partner programming opportunities, your brand can captivate and inspire audiences while gaining exposure at iconic Austin venues and official SXSW event components. Discover the perfect venue, event, and audience that fits your brand’s needs.

Film & TV Festival

The SXSW Film & TV Festival celebrates raw innovation and emerging talent both behind the scenes and in front of the camera. From world and U.S. premieres to genre-defying standouts, the Film & TV Festival is widely recognized for a variety of high caliber films, as well as smart, enthusiastic audiences.

With over 68,000 film fanatics in attendance, a Major Film & TV Sponsorship at SXSW leaves a lasting impression in the entertainment world, providing sponsors with significant recognition well beyond the event.

Find your brand’s name in lights at any one of Austin’s beloved film venues including the Paramount Theatre, ZACH Theatre, Alamo Drafthouse, and Stateside.

Explore numerous other sponsorship opportunities including the Film & TV Festival parties, awards, and more. Contact us for ways to spotlight your brand at SXSW.

Music Festival

Each year, the SXSW Music Festival hosts a comprehensive mix of emerging, international, and legendary artists performing in a variety of venues, including bars, clubs, parks, churches, hotels, and just about anywhere else you can imagine around Austin.

Experience firsthand why this festival is a top destination for influential music industry professionals, international media, and music fans alike. Let your brand shine at iconic music venues including ACL Live at the Moody Theater, Stubbs BBQ, Antone's Nightclub, Empire, and SXSW Day Stages.

A SXSW Major Music Sponsorship will be seen by the eyes of over 140,000+ music lovers who descend upon Austin for 2,000+ unforgettable performances, creating life-long fans for sponsors.

Want to bring your brand to the Live Music Capital of the World? Reach out today to start a conversation.

Comedy Festival

Featuring today’s greats and tomorrow’s celebrated acts, the SXSW Comedy Festival introduces the next wave of stand-up stars and comedic heavyweights to the entertainment industry and creative community at SXSW. Debuting more than 40 showcases and 70 comedic performers, the Comedy Festival is one of the most unique events in the comedy scene.

Align yourself with an amusing roster of stand-up, sketch comedy, improv, podcast recordings, and more taking center stage at Austin’s historic comedy venues like Esther's Follies and The Creek & the Cave. As a SXSW Major Comedy Sponsor, your brand will quickly become a crowd favorite.

Don’t miss the punchline – learn more about current sponsorship opportunities to connect your brand with the SXSW Comedy Festival.

SXSW Conference

The SXSW Conference offers carefully curated sessions that focus on the most important breakthroughs in technology, film, culture, and music. SXSW proves that unexpected discoveries happen when diverse topics and people come together.

With an attendance of 228,000+ innovators, entrepreneurs, and thought leaders, a Conference Sponsorship positions your brand to gain maximum exposure and engagement throughout the duration of the SXSW Conference, as well as inclusion in SXSW’s season-long promotional campaign.

Attract audiences passionate about brands like yours and their latest achievements to key conference venues including the Austin Convention Center, JW Marriott, Hilton, Marriott Downtown, Four Seasons, Fairmont, The LINE, and Thompson hotels.

If you’re looking to elevate your brand’s presence, you’ve come to the right place. Contact us today about sponsoring a Conference Track or Partner Programming session(s) to create long lasting impressions.

Marketing Opportunities

Photo by Aaron Rogosin

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Don’t get stuck in the past — embrace new frontiers at SXSW! AI is more than just ChatGPT, and you might not yet be familiar with cutting-edge developments like implantable brain-computer interfaces or the mental health benefits of psychedelics. Expand your horizons by exploring diverse programming tracks that highlight the most groundbreaking advancements in technology, film, culture, and music.

Explore 2025 SXSW Conference Tracks to learn how you can be a part of the conversation. Your company name here has entered the chat.

SXSW Conference

The SXSW Conference is specially curated with the most relevant and thought-provoking topics of today. Each year, thousands of attendees eagerly engage with hand-selected speakers and industry experts. The 2025 tracks highlight and reinforce our commitment to staying at the forefront of the constantly expanding social, technological, and political landscapes. 

Conference Track Presenting Sponsorships

Champion your brand in front of a community of creatives who share a similar appetite for forward-focused experiences. By sponsoring a SXSW Conference Track, your brand will have the transformative opportunity to connect directly with a targeted audience and align with key thought leaders in a chosen industry.

Select a track that aligns with your company’s values to effectively build brand awareness at one of the world's most prestigious conferences. With vibrant marketing, captivating programming, and interactive brand experiences, there’s no better way to make your business a central part of SXSW.

Contact us today and get connected with a SXSW Sales Representative to learn more about both Conference Track Sponsorships and Partner Programming.

2025 Tracks

Whether you're interested in Fashion and Beauty or the latest trends in Gaming, there's sure to be something that captures your attention.

For a closer look at these tracks and their full descriptions, head over to our Conference page.

• 2050
• Climate & Sustainability
• Creating Film & TV
• Creator Economy
• Culture
• Design
• Energy
• Fashion & Beauty
• Film & TV Industry
• Food
• Game Industry
• Government & Civic Engagement
• Health & MedTech
• Music & Tech
• Music Industry
• Psychedelics
• Startups
• Tech Industry
• Transportation
• Workplace
• XR (Extended Reality)

Availability is limited, so seize this opportunity to make a lasting impression on these highly targeted audiences! Take the first step to becoming a track sponsor by completing the SXSW Marketing Form.

Become a Track Sponsor

More Brand Opportunities

Separate from a Track Sponsorship, Partner Programming allows you to present a day of sessions or even a single session during the SXSW Conference. With Partner Programming, your company can be one of the leading voices at this year’s event with sessions BY you, for YOUR audience.

Looking for additional exposure? The SXSW Expo returns in 2025 with hundreds of creative pioneers on the cutting-edge of tech, design, health, social good, and more. Through September 26, take advantage of our early bird discount, secure your booth, and save!

Secure your booth now and get the chance to reserve your desired space on the show floor by December 15. Take advantage of this limited time offer before it’s too late.

Exhibit at SXSW

And if you haven’t secured your badge yet, make sure to register early to save off the March walk-up rate. Going with a group? Save with discounted rates for 10 or more. See you at SXSW 2025!

Keep up with us on X, LinkedIn, Instagram, Facebook, and TikTok.

AI Track Lounge, presented by IBM - Photo by Drew Elaine

The post 2025 Track Sponsorships: Become a Part of the Conference appeared first on SXSW.

Amplify Your Brand

Achieve the highest status of promotional partnerships available at SXSW, inspiring tens of thousands of creatives, influencers, and media outlets who descend on downtown Austin each year. As a SXSW Headlining Sponsor, you’ll receive the greatest impact possible in a meaningful and organic way. Bridge the gap between brand presence and brand involvement by adding value to the SXSW experience and highlighting the best in your brand.

Exclusive Partnership Opportunity

Establish your brand as the Official Headlining Sponsor of SXSW. Make the first move and be the only company receiving premium branding opportunities with maximum media and event coverage. Work with SXSW to develop high-level custom engagement and promotional plans that remain exclusive to you.

Extend Your Reach Through Earned Media

Your company will be the leading partner receiving an abundance of genuine impressions that will strengthen brand awareness. The Headlining Sponsor will secure prominent logo placement and high profile brand alignment throughout all SXSW communications and promotions. SXSW will help generate visibility that lasts long after the event concludes.

The gift that keeps on giving! Benefit from the approximately $240M earned media value that's projected for the 2025 season from a variety of social, digital, print, radio, and TV outlets. Build FOMO by having your brand presence circulate through all platforms as the Headlining Sponsor for SXSW. Previous SXSW sponsors have seen increases in customer engagement, loyalty, and brand awareness.

Create Custom Experiences

Be more than just a name in lights, create custom, multi-day experiences with premium activations that will be enjoyed by a high volume of SXSW attendees. Not only will you receive access to unique and high-profile activation spaces within key locations, but you’ll also work directly with our team of professionals to help turn your brand experience vision into reality. Showcase your brand in real time and collaborate on brand integration opportunities that fully immerse your product throughout the entire SXSW experience.

Discover the Power of Partnership

Join us and contribute to an unforgettable experience while creating a lasting impact for your brand. SXSW is offering this exclusive marketing solution to help your business expand its audience and achieve advancement goals. Don’t miss out on the opportunity to unite your brand with SXSW. Contact us through the Marketing Contact form to get started. See you at SXSW 2025!

Courtesy of David Brendan Hall

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