The 2025 SXSW Conference Track Sponsors highlight and reinforce our commitment to staying at the forefront of the ever-expanding social, technological, and creative spaces. These brands have positioned themselves alongside one of the SXSW programming tracks, which seamlessly ties into their core values. Achieve greater exploration from these expert speakers, ready to share successful insights and best practices about how you can incorporate fresh approaches into your own businesses.

Get to know the industry leaders who are making an impact on creative communities that share a similar appetite for forward-focused experiences. For a closer look at these tracks and their full descriptions, head over to our Conference page.

Dubai Future Foundation - 2050

The 2050 track focuses on long-term, big-picture thinking with an emphasis on scientific discovery. The programming features topics ranging from quantum computing and space exploration to robotics and foresight best practices. With the intent of fostering forward thinking, the Dubai Future Foundation strives to challenge the status quo and design a future impacted by leaders and disrupters. Dive into concepts that span across a broad spectrum from ideators who are working to build an innovative ecosystem and reimagine the possibilities of tomorrow.

Eli Lilly and Company - Health & Medtech

Situated at the crossroads of science and technology, the Health & MedTech track sessions explore the solutions and tools that provide better outcomes for medical professionals and patients everywhere. With almost 150 years of dedication, Eli Lilly and Company represents science advancements that solve some of the world's most significant health challenges. Learn from companies like Eli Lilly and Company, who continue to go above and beyond in the healthcare industry to deliver ground-breaking research that reflects the diversity of our world.

IBM - Artificial Intelligence

The rise of Artificial Intelligence introduced a ground-breaking era of technological innovation. This track explores not only technological advancements but also the numerous solutions and implications that continued adoption will have on society. In the spirit of advancing efficiency, IBM aspires to be the catalyst that makes the world work better. Find out how tech pioneers like IBM bring together technology and services to help solve business problems in an ever-changing landscape.

L’Oréal Groupe - Advertising & Brand Experience

Geared towards agencies and organizations that want to strengthen connections with their communities and clients, the Advertising & Brand Experience track programming features effective approaches to brand strategy as well as novel methods of engaging audiences through traditional and digital marketing practices. As the global leader in beauty and one of the largest advertisers worldwide, L'Oréal Groupe and its diverse portfolio of iconic brands are at the forefront of marketing innovation, creating culture-shaping campaigns that resonate with consumers globally. Discover key takeaways from global leaders like L’Oréal who understand the power of brands to create meaningful engagements and experiences for consumers as well as the responsibility of making a positive impact on society.

NRDC - Climate & Sustainability

Explore the most promising, solution-based innovations and strategies to mitigate climate change in the Climate & Sustainability track sessions. From sustainable building solutions to cutting-edge climate technologies, learn how organizations like the NRDC (Natural Resources Defense Council) combine the power of environmental specialists and activists to confront the climate crisis and protect our planet. Be part of a conversation that fights for the rights of all people to build sustainable and healthy generations to come.

NOBULL - Startups

Be inspired and motivated by the successes and failures of a diverse array of founders, as well as the funders who backed their often unconventional efforts. If you want to translate your great startup idea into a successful reality, then the Startups track will give you a competitive advantage for the long adventure ahead. Along for the journey is NOBULL, a collective of entrepreneurs that prioritize showing up over showing off. Regardless of where you’re starting from, learn from devoted dreamers like NOBULL who can help encourage a willingness to improve and share the truth of how dedication makes hard work pay off.

Rivian - Transportation

New technology continues to transform the transportation ecosystem, driving a new era of connected, sustainable mobility, and enhanced passenger experience. The Transportation track is geared toward understanding the latest trends and best new ideas on how to move people and products. Harnessing the spirit of adventure is what makes Rivian a beacon of inspiration that ensures the world remains worth exploring. Together, Rivian and SXSW will spark electric conversations for those who are hardwired with a curiosity to invent a blueprint for improved efficiency and performance. Find out how transportation innovators like Rivian are creating solutions that shift consumer mindsets and inspire other visionaries to fundamentally change the way they operate.

YouTube - Creator Economy

An estimated 1 in 4 people worldwide contribute to the creator economy, the fastest-growing type of small business today. Within the Creator Economy track, discover innovative strategies for audience building and monetization, and gain insights into the future of this booming industry. There’s no real formula for overnight success, however, YouTube believes that change and growth are rooted in building communities through shared stories. Find out how social leaders like YouTube have paved the dynamic landscape of self-produced content for creators, their collaborators, and their communities.

Boost your SXSW Experience

Spark conversations on the newest innovations and advancements by connecting with an audience of changemakers from around the globe at SXSW. Grab a group and save with discounted rates for 10 or more. The SXSW Conference is the perfect opportunity for making connections, staying informed on trends, and finding inspiration for your own achievements. This is your chance to gain early insights into where industries are headed.

Photo by Roger Tam

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Embark on a journey to the central hub for global creatives each March! The SXSW Conference and Festivals provide a vibrant platform for tens of thousands of attendees from a variety of industries. This is your chance to amplify your brand across the Conference, Film & TV, Music, and Comedy Festivals from March 7-15 in Austin, TX.

With numerous major sponsorship and partner programming opportunities, your brand can captivate and inspire audiences while gaining exposure at iconic Austin venues and official SXSW event components. Discover the perfect venue, event, and audience that fits your brand’s needs.

Film & TV Festival

The SXSW Film & TV Festival celebrates raw innovation and emerging talent both behind the scenes and in front of the camera. From world and U.S. premieres to genre-defying standouts, the Film & TV Festival is widely recognized for a variety of high caliber films, as well as smart, enthusiastic audiences.

With over 68,000 film fanatics in attendance, a Major Film & TV Sponsorship at SXSW leaves a lasting impression in the entertainment world, providing sponsors with significant recognition well beyond the event.

Find your brand’s name in lights at any one of Austin’s beloved film venues including the Paramount Theatre, ZACH Theatre, Alamo Drafthouse, and Stateside.

Explore numerous other sponsorship opportunities including the Film & TV Festival parties, awards, and more. Contact us for ways to spotlight your brand at SXSW.

Music Festival

Each year, the SXSW Music Festival hosts a comprehensive mix of emerging, international, and legendary artists performing in a variety of venues, including bars, clubs, parks, churches, hotels, and just about anywhere else you can imagine around Austin.

Experience firsthand why this festival is a top destination for influential music industry professionals, international media, and music fans alike. Let your brand shine at iconic music venues including ACL Live at the Moody Theater, Stubbs BBQ, Antone's Nightclub, Empire, and SXSW Day Stages.

A SXSW Major Music Sponsorship will be seen by the eyes of over 140,000+ music lovers who descend upon Austin for 2,000+ unforgettable performances, creating life-long fans for sponsors.

Want to bring your brand to the Live Music Capital of the World? Reach out today to start a conversation.

Comedy Festival

Featuring today’s greats and tomorrow’s celebrated acts, the SXSW Comedy Festival introduces the next wave of stand-up stars and comedic heavyweights to the entertainment industry and creative community at SXSW. Debuting more than 40 showcases and 70 comedic performers, the Comedy Festival is one of the most unique events in the comedy scene.

Align yourself with an amusing roster of stand-up, sketch comedy, improv, podcast recordings, and more taking center stage at Austin’s historic comedy venues like Esther's Follies and The Creek & the Cave. As a SXSW Major Comedy Sponsor, your brand will quickly become a crowd favorite.

Don’t miss the punchline – learn more about current sponsorship opportunities to connect your brand with the SXSW Comedy Festival.

SXSW Conference

The SXSW Conference offers carefully curated sessions that focus on the most important breakthroughs in technology, film, culture, and music. SXSW proves that unexpected discoveries happen when diverse topics and people come together.

With an attendance of 228,000+ innovators, entrepreneurs, and thought leaders, a Conference Sponsorship positions your brand to gain maximum exposure and engagement throughout the duration of the SXSW Conference, as well as inclusion in SXSW’s season-long promotional campaign.

Attract audiences passionate about brands like yours and their latest achievements to key conference venues including the Austin Convention Center, JW Marriott, Hilton, Marriott Downtown, Four Seasons, Fairmont, The LINE, and Thompson hotels.

If you’re looking to elevate your brand’s presence, you’ve come to the right place. Contact us today about sponsoring a Conference Track or Partner Programming session(s) to create long lasting impressions.

Marketing Opportunities

Photo by Aaron Rogosin

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This year’s SXSW Narrative Feature Competition was proudly presented by Panavision, the global provider of optics, cameras, and end-to-end services that power the creative vision of filmmakers.

The Panavision Group — including post-production creative-services company Light Iron and lighting- and photographic-filter manufacturer LEE Filters — is driven by a passion for close collaboration with storytellers, offering innovative tools and world-class support to help them through every step of their creative journey, from set to screen. Around the world, filmmakers turn to Panavision for its industry-leading lenses and unparalleled inventory of cameras and accessories. Cinematographers, gaffers, and lighting designers rely on LEE Filters for consistent, reliable, best-in-class lighting gels and diffusions. And from dailies through final color, filmmakers, studios, creatives and technologists count on Light Iron’s expertise to deliver innovative digital workflows that meet the needs of features and series for any and all distribution platforms.

The winning filmmaker in the Narrative Feature Competition received a grant package from Panavision, Light Iron and LEE Filters. Learn more about the Panavision Group’s support for filmmakers worldwide by visiting Panavision, Light Iron and LEE Filters online.

Photo provided by Panavision

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What a ride! We hope you had the opportunity to be one of the first in the world to experience the all-new, all-electric Volkswagen ID. Buzz at SXSW. This reimagined icon transfers seven decades of VW know-how into the era of software and digitalization; the perfect match for a festival where tech, film, and the music industries converge. True to its Microbus roots, the ID. Buzz delivered countless smiles to the streets of Austin and drew attention everywhere it visited at SXSW. If you missed it, please visit Volkswagen’s websites and social media channels to learn and see more!

The design of a high-tech trendsetter with heritage.

Meet the Volkswagen ID. Buzz; the new face of intelligent, future-oriented, and sustainable mobility. Jozef Kabaň, Head of Volkswagen Design has created a modern day link to VW’s classic microbus: “The T1 – an icon of the 1950s – enabled people to gain mobility and freedom. With the ID. Buzz, we are transferring this T1 DNA to the present day and thus into the era of electric mobility.” The vehicle’s new design is complimented by state-of-the-art tech features such as driver assistance systems, the latest ID. Software and new charging options. Outstanding aerodynamics reduce energy consumption and increase the vehicle’s range. Start planning your road trips!

Photo provided by Volkswagen

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Now in its third year, Mailchimp’s Support the Shorts initiative seeks to shine a spotlight on the short films that often don’t receive the same level of attention or recognition as their feature length counterparts. In the past, Mailchimp provided an online platform for these films when SXSW was unexpectedly canceled due to covid, worked with film industry non-profits to provide festival access to underserved commu nities, and sponsored awards to both celebrate and reward these exceptional short filmmakers.

This year, Mailchimp is pleased to sponsor the SXSW Short Film Awards by providing all the monetary prizes to the winners of each short film category as chosen by the SXSW Awards juries.

Additionally, the programming teams at Mailchimp and Oscilloscope Laboratories will be selecting one winner from the three Academy Award qualifying sections (Narrative Shorts, Documentary Shorts, Animated Shorts) to receive the Support the Shorts Award, which carries a monetary award in the amount of $25,000. That’s a lot of money! Probably more than the budget of the winning short!

Mailchimp is proud to support SXSW filmmakers by helping short films win big awards.

Photo provided by Mailchimp

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The Samsung Galaxy House will close on a high note today with a final Superstar Panel from Colombian singer Sebastián Yatra. The activation, open now at Smash ATX, houses breathtaking immersive experiences with Instagram-worthy photo opportunities, refreshments, and product displays in which visitors can test out the advanced features of the Samsung Galaxy S22 camera.

Sebastián Yatra will sit down for an intimate discussion about his recent successes at 1pm CT. Yatra’s music, ranging from pop to reggaeton, has helped to bring Spanish ballads back to the mainstream and earned him recognition from Billboard, the Latin GRAMMY Awards, and more. SXSW wristband holders can attend on a first-come, first-served basis.

Tonight, Sebastián Yatra will hit THE STAGE at SXSW at the Moody Amphitheater with Shawn Mendes. A reserved batch of tickets are available exclusively for existing SXSW Music and Platinum Badges and SXSW Music Festival Wristband. Tickets are also available to the general public on Ticketmaster.

Content written by Meghan Mahar Photo provided by Samsung

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White Claw® is proud to support underrepresented entrepreneurs by sending five incredible CPG companies to SXSW Interactive for a few jam-packed days of learning and networking opportunities.

The businesses White Claw® is hosting this year are: A Dozen Cousins, Donata Skinfood, Me & the Bees, Pipcorn, and Canna Luxe.

Founded by Ibraheem B., A Dozen Cousins, combines taste, health, and culture through convenient meals inspired by Creole, Caribbean and Latin American recipes.

Donata Skinfood, founded by Donata Joseph, is a line of all natural and vegan personal care products made to not only nourish your skin, body, and hair but also transform your mind.

Me & the Bees will be represented by D'Andra Ulmer at SXSW. Me & the Bees Lemonade is an all-natural beverage sweetened with honey, and containing flax seed for added nutritional benefits.

Pipcorn, founded by Jenn Martin, Jeff Martin, and Teresa Tsou, makes better-for-you, tastier versions of classic salty snacks, all from their heirloom super corn. 

Founded by Tori Owens, Canna Luxe, is a line of luxury smoking accessories to fit your aesthetic.

Photo provided by White Claw

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The Samsung Galaxy House is hosting two panels today: the Music Creation and Identity Panel with Kali, Cartel Madres & Shamir; and the Superstar Panel with Kygo. The activation, open now at Smash ATX, houses breathtaking immersive experiences with Instagram-worthy photo opportunities, refreshments, and more.

KALI and Cartel Madras will come together for the Music Creation and Identity panel, a sit-down conversation explaining how their LGBTQ+ identities helped shape their unique sounds in the music landscape. The conversation will take place at 12:00pm.

The Superstar Panel with Kygo will give fans an inside look at his career. The conversation will be one-on-one with his manager, Myles Shear. Fans will not want to miss this opportunity to get closer to the EDM legend than ever before at 3:00pm.

Tonight, KYGO will hit THE STAGE at SXSW at the Moody Amphitheater with Frank Walker and Forester. A reserved batch of tickets are available exclusively for existing SXSW music and platinum badge holders and SXSW Music Festival wristband holders. Tickets to the general public have sold out.

Photo provided by Samsung

The post Today’s Superstar Panel w/ Kygo + More at Billboard x Samsung Galaxy House appeared first on SXSW.

Billboard x Samsung Galaxy House at Smash ATX kicks off today with a pair of one-of-a-kind panels: Feminism in Rock and Yoruba Tech Soul 101 Masterclass.

At 12pm, Julia Cumming of Sunflower Bean, the Nova Twins, and Little Quirks will take the stage for a powerful discussion about their experiences as women navigating rock music. DJ Eli Fola will showcase his new live music genre in the Yoruba Tech Soul 101 Masterclass panel at 3 p.m. Music fans will not want to miss this opportunity to hear from the creator of a new genre.

Billboard will be reporting live throughout the entire week, so stay tuned for more content from SXSW 2022!

Content written by Quincy Green Photo provided by Samsung

The post Today’s Feminism in Rock and Yoruba Tech Soul 101 Masterclass + More at Samsung | Billboard Galaxy House appeared first on SXSW.

White Claw® Hard Seltzer is bringing something entirely new and different to the hard seltzer category with the launch of White Claw® Surf. White Claw® Surf is a collision of flavors for sensational refreshment available in Citrus Yuzu Smash, Tropical Pomelo Smash, Watermelon Lime Smash, and Wildberry Acai Smash.

To celebrate the launch of White Claw® Surf, the brand launched a campaign called “Surf Like No Other” in partnership with professional surfers Ivy Miller, Hunter Jones and Blair Conklin to experience surf like never before. The surfers proved that it’s possible to surf anywhere, from snowy hills and sand dunes to fountains, canals, rivers and lakes around the U.S. The Surf Tour series that is shared on the surfer’s social channels as well as the brand’s social channels.

The Surf Tour will culminate at South by Southwest® (SXSW®), where White Claw® is the official hard seltzer. White Claw® Surf will be front and center throughout SXSW, surrounding events and with a custom White Claw® Surf House from March 17 – March 19. Attendees will be among the first to experience White Claw® Surf and hear from the Surf Tour athletes with an exclusive panel on the future of surf.

Photo provided by White Claw

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Shiner is proud to be the official craft beer sponsor of SXSW 2022. For more than 100 years, Shiner has rooted itself as Texas’ most beloved independent brewery and the #1 craft beer in the state. Since 1909, every drop of Shiner Beer has been brewed at Spoetzl Brewery in Shiner, Texas (pop. 2,069).

Shiner has been at the epicenter of cultural events in Austin since the 1970s. Young artists including Willie Nelson and Janis Joplin enjoyed thirty cent drafts at venues like the Armadillo World Headquarters, a precursor to the SXSW music showcases of today.

As SXSW brings thousands to Austin, Shiner is excited to welcome visitors to Texas with a cold one, whether it’s our traditional Bock or new TexHex IPA. Shiner looks forward to making friends, connecting fans, and, once again, being at the forefront of innovation, technology, and culture. In Austin, we say “It all starts at SXSW” with Shiner.

Photo provided by Shiner

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Want to hear more from your favorite speakers at SXSW? Audible has you covered with cutting-edge content that explores the ever-changing media landscape and everything that comes with it.

Whether you’re gearing up for your most anticipated session or want to hear from a speaker you can’t see, Audible has the content you crave. Listen to best-selling authors from Jeremy Parish to Jason Schreier and so many more, as they dissect everything from synergistic mergers and empowering new platforms to manipulation and misinformation.

To stay connected and inspired all year long, with these speakers, stories, and so much more, go to Audible.com/SXSW.

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