Every brand or individual wants to get more visitors to their blog. There are basically two traffic generation strategies blogging and vlogging to generate huge amount of traffic and gain potential customers.
Blogging is all about writing articles and vlogging is all about creating videos.
But the question is what to choose? Blogging or vlogging?
Blogging is like an online log, where an author can share his thoughts, experience or whatever he wants to share with his readers about any specific topic.
Advantages of Blogging
1. Easy to set up
It’s very easy to set up a blog. You don’t need extended technical knowledge to create a blog. There are several platforms like WordPress, blogger, Thumblr… making our life simpler for creating a blog.
2. Does not require massive equipment
To create a blog, you need not to have a lot of equipment. All you need to have is A computer and a good internet connection.
Get huge traffic to your site, by using SEO and proper promotion of your content on social networking sites, blog directories … and earn decent amount of money by using Adsence ads, affiliated marketing…
Disadvantages of Blogging
1. Need to know about SEO
SEO is all about ranking a site in search engines. To generate traffic to your blog, you should have good knowledge about SEO. Learn On page SEO and Off page SEO and implement them.
2. Update your blog regularly
Another thing you must notice here is, you need to update your blog on regular basis. Convert your visitors to regular blog readers by providing them quality stuff that they are searching for via your articles.
Vlogging stands for video blogging in which one can share his thoughts or whatever he wants to share with others by creating videos.
Advantages of Vlogging
1. Doesn’t require professional writing skills
Unlike blog, you don’t need professional writing skills to create a vlog. If you can create quality videos, you will get huge visits with minimal SEO effort and earn money from your videos.
2. You can get more user engagement
Generally people used to watch videos rather than seeing of written stuff. So by creating good vlogs you can get more traffic and more user engagement.
Disadvantages of Vlogging
1. Need expensive equipment
To create a vlog, you need to spend some amount of money for equipment. You need to have a camera to shoot high-quality video and a professional video editor software like adobe after effects.
2. Difficult to edit after submission
We can easily edit blog post after publishing but when it comes to vlogging editing is not an easy job. If you find any mistake in your uploaded video, you need to delete it and edit the original one and again upload the video in your channel. Sometimes editing is difficult, so you may have to re-record the video.